One we love - The Iveagh Annual Report
The Iveagh Trust owns and manages 1,568 homes across 9 locations in Co. Dublin. Founded by Edward Cecil Guinness in 1890, The Iveagh Trust is the oldest housing charity in Ireland. The client wanted to capture the community spirit of 2020 as residents and staff persevered through the pandemic. This piece is extra special as it looks back over 130 years of the charity. Bothwell & Vogel have been fortunate to work with this dynamic company since 2019.
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One we love
Shine is a national organisation supporting people affected by mental ill health. In 2019 the organisation celebrated 40 years and recognised that it was essential that Shine raised its profile within the mental health sector to be a more effective voice for people with mental health difficulties. Through a series of workshops we established that the brand needed to remain consistent with the basic elements of the existing brand, however, with a more contemporary feel. The lighthouse graphic had become synonymous with Shine, with this in mind we focused on the light beams connecting Shine with ‘lighting the way’. The beams ‘reach out’ beyond the box, just as Shine reaches out to support their clients and families. The new identity is supported by a brand book that is a reference point for the brand going forward. We continue to work closely with Shine in rolling out their deliverables.
A story
In 2014 the town of Newbridge Co. Kildare was 200 years old. A committee was formed, and a festival was organised to celebrate the birthday. Creating a brand for Newbridge 200 was challenging and fun! The identity created encompasses all the elements surrounding the history of Newbridge, the six water droplets represent the river, their intertwining denotes the six ancient parishes coming together, the bridge is represented at the top of the insignia, the shape has a military emblem feel to it without being immediately obvious and the way in which the shape has been executed resembles a rope. The colours represent diversity. It was designed in such a way that allowed the roll-out of the brand endless possibilities. Newbridge Silverware used the logo to craft 3 beautiful pieces the ‘Newbridge 200 Collection’, consisted of a Christmas decoration, cufflinks and pendant. Finally, an artist was commissioned to design a Sentinel based on the logo, it stands proudly at Buckley’s Cross, Newbridge.
Rebrand
With three distinct brands OMAN wanted to cut down on costs from marketing to sales and decrease the dilution and confusion of the brands both internally and externally. It was agreed that a rebrand was required. Through the rebrand we needed to express the size, expertise, methodical planning, trust, and seamless process of moving by OBS. The mark is made up of 4 arrows representing moving and global, the mirrored curves, attention to detail and a seamless, methodical ‘move’. Storage, support and trust are communicated by the inner hexagon shape. Oman Beverly Smyth, is Ireland’s most experienced mover of businesses and organisations, including public sector bodies.
Illustration
HAIL is a specialist housing association providing quality housing and individually tailored support services to our tenants and clients. Bothwell & Vogel have been fortunate to work with this dynamic company since 2014. From the design and roll out of their logo to producing annual reports, directors’ reports, strategic reports over the years. For this Annual Report the client wanted to focus on the success of providing quality home and the excellent support services provided to their tenants and clients. We commissioned and art directed a series of Illustrations that captures what they do and how they interact with the tenants and clients.
Retrospective
Established in 2008, Press Council of Ireland and Office of the Press Ombudsman consider complaints about newspapers (print and online), magazines and online-only news publications. They are independent of Government and the press, and promote press freedom and the right to freedom of expression. We were privileged to work with the Council for three consecutive years, the theme for the annual reports was ‘the eyes and ears of the public’.
10 years
10 years working with Lyons Financial Services. 100% Irish-owned and Irelands Leading Mortgage, Insurance & Investment Brokers | Group Scheme Specialists. Bothwell & Vogel are proud to have worked with Roisin and Vincent since 2012, in 2015 they commissioned us to put together a rebrand strategy. Lyons Financial Services is now one of Ireland’s leading team of independent financial advisers, regulated by the Central Bank of Ireland.
